The operators behind mrktbsd.
A small, focused team built around strategy, communication, creative execution, and measurable growth.
*Yes, it’s pronounced “market based”.
Founder-led, supported by specialists.
mrktbsd works best when the strategy, creative, communication, and execution move together.
Zishan Arooj
Founder / CMO
Based in New York City, Zishan Arooj is the Founder and CMO of mrktbsd, a marketing strategist focused on turning marketing into measurable revenue. His experience spans Fortune 20 enterprise brands, startups, local service businesses, legal services, insurance, telehealth, SaaS, and high-growth consumer brands. Zishan built mrktbsd to be transparent, direct, creative, accountable, and focused on growth that can be tracked.
Chimenim Ike
VP Sales
A career marketer with a B.Sc. specializing in Marketing and originally from Nigeria. Chimenim specializes in meaningful client communication and sales strategy. She also has a passion for mentoring the next generation of women and giving back to her community.
Kulsoom Shafa
Brand Strategist
Originally from a small town in Baltistan, Kulsoom has always been passionate about writing and reading. After studying literature, she began writing for blogs and organizations before moving into ghostwriting and personal branding strategy.
Joy Proshad
Head Designer
Originally from Bangladesh, Joy started with photography and visual editing before moving deeper into social content. His expertise lies in mixing creative eye with visuals that resonate with people. He is a storyteller.
Strategy before activity
Every project starts with what the business needs to move, not just what sounds good in a marketing deck.
Creative with accountability
Design, content, ads, and landing pages only matter when they help create measurable action.
Clear communication
Clients should know what is happening, why it matters, and what we are improving next.
(Probably. Let’s see if we’re a fit.)